Our whiskey brand name EADA was an adaptation of the word Eadha. Initially, we weren’t sure whether to drop the letter “h” or not. On the one hand, international audiences would probably struggle with the pronunciation of Eadha. On the other hand, Eada could come across as too anglicised for a whiskey brand rooted in ancient Irish history/mythology.
Fortunately, while researching Old Gaelic script for logotype inspiration, I came across a glyph that could solve this issue. The “overdot” was a glyph that was used to indicate a softer pronunciation of a consonant, just as a “h” placed after a consonant is used to do so in Modern Gaelic. By dropping the “h” in Eadha and placing a dot over the “d”, my partner and I created a brand name that could be marketed to international audiences while still being distinctly (if subtly) Irish.
For EADA’s typeface, we chose Baskerville, a “transitional” typeface (between “old style” and “modern” typefaces), that reflected the transitional nature of the Fifth Province (between this world and the Otherworld).